Where were you in 1982?
Undine McEvoy Ok, I admit it, I’m a Gen Xer. I grew up listening to and dressing like [...]
The Value of a Graduate Degree in HEOR, Informatics, & Healthcare – Is It Right For You?
In the health economics and outcomes research field (HEOR), it is very common to have at least one, and possibly [...]
How Much Do HEOR Professionals Make?
I wish the buck stopped here. I could use a few. That sounds a little like a Henny Youngman one-liner, [...]
Choose a Job You Love, and You’ll Never Have to Work a Day in Your Life!
We should all be so lucky to have a job we love. Do you? If you're an employer, don't you [...]
Salary Survey 2015 for HEOR & Market Access Just Released!
HealthEconomics.Com, in collaboration with MedLitera LLC, conducted the industry’s largest global salary survey for the health economics & outcomes research [...]
Is Email Marketing Dead? Nope, Not If You Follow These Tips!
Bad news: Email marketing isn't as effective as it used to be. Good news: It's still effective. And, it still provides great ROI [...]
Surprise! Some Insider Tips About Webinars.
Webinars are evolving and are increasingly used to generate and nurture leads as well as cross- and up-selling products and [...]
Integrating Big Data: How HealthCore is using Research to Improve Care, Safety, and Outcomes.
Companies are striving to advance beyond the buzzword of Big Data to delivering real, actionable results that change the way [...]
SPLAT! How HEOR Communication Tools Fall Flat With Your Customers – But Don’t Have To!
Publication: It's the last step of the research process. But, do you put as much effort into the quality of [...]
Real-World Evidence: Why Patients Matter.
"Take 2 tablets and call me in the morning" We've moved, finally, beyond assuming that an off-the-cuff statement like “take [...]
Playing in the Real World Evidence Sandbox: Sharing, Teamwork, and Transparency
Is just playing in the same sandbox together an example of Real World Evidence (RWE) collaboration? Not really. So how [...]
Is Your RWE Study In the Weeds? Meet Some Experts Who Can Help.
This year, you can’t swing the proverbial “dead cat” without running into a meeting on Real World Evidence. This flurry [...]
Virtual Presentations and Webinars: Patti’s Tips on How to Be a Great Speaker
Before I jump into the tips to create that kick-butt first-rate virtual presentation, I'll take a little detour. Here at HealthEconomics.Com, we [...]
Avoiding Convention Chaos: Digital Marketing Strategies to Make Your Efforts Count
Ahh, Convention Season: a veritable mixture of networking, learning, airports, too much food/drink, and hectic days. If you’re like most, [...]
Preparing for a Virtual Career Fair in Health Economics & Outcomes Research (HEOR)
Do you wonder what is going on within the job market for pharmaceutical Health Economics and Outcomes Research (HEOR), and [...]
Payer Value Messages: Is Pharma Getting it Right in the Digital World?
Recently, I recorded a Podcast entitled “Don’t Forget the Payer in Your Digital Strategy: What Payers Need and Want from [...]
Can Virtual Conferences and Trade Shows Work for the HEOR and Managed Market Audiences?
Are traditional conferences and trade shows dead? That thought probably has Conference Companies quaking in their well-traveled shoes, while industry [...]
Don’t Forget the Payer in Your Digital Strategy – What Payers Need and Want From Pharma (On-demand Webinar, Slides, Podcast)
On June 25, 2013, I presented a Webinar on this topic. Slides are available for request here and the on-demand archive can [...]
Effective Email Strategies for the HEOR Audience – Part 3 of 3
This is Part 3 of a 3-part series on Effective Email Strategies for the HEOR Audience: Lessons from HealthEconomics.Com, which [...]
Effective Email Strategies for the HEOR Audience – Part 2 of 3
This is Part 2 of a 3-part series on Effective Email Strategies for the HEOR Audience: Lessons from HealthEconomics.Com, which [...]
Effective Email Strategies for the HEOR Audience – Part 1 of 3
At HealthEconomics.Com, we’ve sent >4 million emails since Fall 2007 containing HEOR news, policy updates, jobs, and resource announcements. We’ve [...]
Finding Your Voice: Marketing HEOR Services
I’ve been at the intersection of research and marketing most of my career. It was this crossroads that drew me [...]
The ABCs of HEOR Social Media
If you want to elicit eye-rolling, mention Social Media to a health economist. Reducing something to 140 characters is not [...]
