Effective Email Strategies for the HEOR Audience – Part 2 of 3
This is Part 2 of a 3-part series on Effective Email Strategies for the HEOR Audience: Lessons from HealthEconomics.Com, which [...]
Effective Email Strategies for the HEOR Audience – Part 1 of 3
At HealthEconomics.Com, we’ve sent >4 million emails since Fall 2007 containing HEOR news, policy updates, jobs, and resource announcements. We’ve [...]
Finding Your Voice: Marketing HEOR Services
I’ve been at the intersection of research and marketing most of my career. It was this crossroads that drew me [...]
The ABCs of HEOR Social Media
If you want to elicit eye-rolling, mention Social Media to a health economist. Reducing something to 140 characters is not [...]
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