Is Email Marketing Dead? Nope, Not If You Follow These Tips!
Bad news: Email marketing isn't as effective as it used to be. Good news: It's still effective. And, it still provides great ROI [...]
Surprise! Some Insider Tips About Webinars.
Webinars are evolving and are increasingly used to generate and nurture leads as well as cross- and up-selling products and [...]
Avoiding Convention Chaos: Digital Marketing Strategies to Make Your Efforts Count
Ahh, Convention Season: a veritable mixture of networking, learning, airports, too much food/drink, and hectic days. If you’re like most, [...]
Effective Email Strategies for the HEOR Audience – Part 3 of 3
This is Part 3 of a 3-part series on Effective Email Strategies for the HEOR Audience: Lessons from HealthEconomics.Com, which [...]
Effective Email Strategies for the HEOR Audience – Part 2 of 3
This is Part 2 of a 3-part series on Effective Email Strategies for the HEOR Audience: Lessons from HealthEconomics.Com, which [...]
Effective Email Strategies for the HEOR Audience – Part 1 of 3
At HealthEconomics.Com, we’ve sent >4 million emails since Fall 2007 containing HEOR news, policy updates, jobs, and resource announcements. We’ve [...]