The Rise of GLP-1 Influencers: Celebrity Endorsements and Social Media’s Role in the Ozempic Weight Loss Craze
The "Ozempic craze" refers to the growing popularity of GLP-1 drugs for weight loss, driven by [...]
Total System Value™ – A DYNAMIC APPROACH TO VALUE DEMONSTRATION
HEOR Ltd. have been working on an exciting new framework called Total System Value™. This episode of tHEORetically speaking features their CEO Phil McEwan and CGO Jeff Anderson to talk to us about this dynamic approach to value demonstration.
Total System Value™ – A DYNAMIC APPROACH TO VALUE DEMONSTRATION
HEOR Ltd. have been working on an exciting new framework called Total System Value™. This episode of tHEORetically speaking features their CEO Phil McEwan and CGO Jeff Anderson to talk to us about this dynamic approach to value demonstration.
Research Reveals Small Risk of Severe Stomach Problems for Users of Novo Nordisk’s Weight-Loss Drugs
Research conducted by the University of British Columbia and published in the Journal of the American Medical Association suggests a [...]
Medtronic’s Inceptiv System: A New Auto-Adjusting Spinal Cord Stimulator Receives EU Approval
Medtronic has developed a spinal cord stimulator called the Inceptiv system, which alleviates discomfort caused by movements shifting the position [...]
FDA Approves Ipsen’s Ultra-Rare Bone Disease Drug Sohonos
The Food and Drug Administration (FDA) has approved Ipsen Pharmaceuticals' Sohonos, a drug designed to treat fibrodysplasia ossificans progressiva (FOP), [...]
AI’s Impact and Challenges in the Medical Device and Pharmaceutical Industries
AI and technologies such as computer vision are profoundly influencing the medical device and pharmaceutical industries by bolstering safety, efficiency, [...]
NHS’s MedTech Strategy: Building Resilience, Innovation, Infrastructure, and Focused Markets for UK’s Future in Medical Technology
The Med-Tech Innovation Expo in June presented the NHS's medtech strategy. The NHS released this strategy in February 2023 and [...]
FDA Approves Verrica Pharmaceuticals’ Ycanth
The U.S. Food and Drug Administration (FDA) approved Verrica Pharmaceuticals Inc.'s treatment Ycanth for a viral skin infection known as [...]
Peterson Center on Healthcare Launches Institute to Evaluate Digital Health Technologies
The Peterson Center on Healthcare has launched the Peterson Health Technology Institute (PHTI). The PHTI is a nonprofit organization dedicated [...]
ITIF Report: Global Drug Price Controls Restrict Pharmaceutical Research and Development
The Information Technology and Innovation Foundation (ITIF) study reports that drug price controls in non-US Organization for Economic Cooperation and [...]
FDA Approves AstraZeneca’s Beyfortus
The Food and Drug Administration has approved an AstraZeneca-developed monoclonal antibody, Beyfortus, in an effort to protect infants and young [...]
Sequoia Project and AHIMA Launch Health Data Usability Project
The Sequoia Project and the American Health Information Management Association (AHIMA) have partnered on the initiative "Data Usability Taking Root." [...]
MArS Supplier Spotlight
Supplier Spotlight® highlights the unique skill sets and service offerings from organizations who are part of our CONNECTED COMMUNITY™. Below [...]
Value Communication is Not Fit for Purpose in Biopharma
Value communication (VC) is essential for a successful market access strategy that aims to bring interventions to patients. It is [...]