This webinar delves into the dynamic landscape of COAs, examining their historical use and significance, current uses and best practices, and making a case for greater standardization in their implementation.
In this webinar, brought to you by the company behind A Life in a Day, patient centricity experts will draw from their own experiences to debate questions around how and why to measure these initiatives. Is it important to measure impact and prove outcomes, or is it enough to improve the patient experience for its own sake? Is it even possible to create meaningful measurements for patient centric activities, and if so, what do those measurements look like?
What does it take to deliver the next generation of cancer therapies? And how to stay ahead in a field that’s constantly evolving?
These are the questions Astellas’ leaders have been answering during their decade-long journey to build an oncology powerhouse from the ground up. Today, oncology is the company’s largest therapy area of strategic focus and investment and the lessons learned are changing the face of innovation in oncology and beyond.