Secrets of Success: How EPI-Q Does Real-World Research Really Well
Nothing beats experience. Well, maybe a list of secrets learned from that experience, compiled directly from an expert! And that’s [...]
Payer Value Messages: Is Pharma Getting it Right in the Digital World?
Recently, I recorded a Podcast entitled “Don’t Forget the Payer in Your Digital Strategy: What Payers Need and Want from [...]
Finding Your Voice: Marketing HEOR Services
I’ve been at the intersection of research and marketing most of my career. It was this crossroads that drew me [...]