Is Email Marketing Dead? Nope, Not If You Follow These Tips!
Bad news: Email marketing isn't as effective as it used to be. Good news: It's still effective. And, it still provides great ROI [...]
Real-World Evidence Studies: Checking it Once, Checking it Twice…
By now, either through posts on this tHEORetically Speaking blog, the official blog of HealthEconomics.Com, or through your own personal [...]
Is Your RWE Study In the Weeds? Meet Some Experts Who Can Help.
This year, you can’t swing the proverbial “dead cat” without running into a meeting on Real World Evidence. This flurry [...]
Virtual Presentations and Webinars: Patti’s Tips on How to Be a Great Speaker
Before I jump into the tips to create that kick-butt first-rate virtual presentation, I'll take a little detour. Here at HealthEconomics.Com, we [...]
Avoiding Convention Chaos: Digital Marketing Strategies to Make Your Efforts Count
Ahh, Convention Season: a veritable mixture of networking, learning, airports, too much food/drink, and hectic days. If you’re like most, [...]
Payer Value Messages: Is Pharma Getting it Right in the Digital World?
Recently, I recorded a Podcast entitled “Don’t Forget the Payer in Your Digital Strategy: What Payers Need and Want from [...]
