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Health Economics and Outcomes Research

ISPOR Report Looks at Missing Data in HEOR

Sydney Otomancek2020-04-26T13:53:13-04:00April 26th, 2020|Categories: Featured, Industry News|Tags: Health Economics and Outcomes Research, Healtheconomics.com, HEOR, ISPOR|

The ISPOR Statistical Methods in HEOR Special Interest Group in a new report considers how to account for missing data [...]

GMI: HEOR Market to Hit $1.7B by 2026

Sydney Otomancek2020-01-28T10:04:46-05:00January 28th, 2020|Categories: Featured, Industry News|Tags: Health Economics and Outcomes Research, HEOR|

The health economics and outcomes research (HEOR) market will exceed $1.7 billion by 2026, Global Market Insights suggests in a [...]

Removing Bias from HEOR: Standardizing the Costs of Adverse Events

April Rieger2023-12-14T13:11:12-05:00June 15th, 2015|Categories: Blog, HEOR Feature|Tags: Adverse Events, budget impact models, Cost Effectiveness Analysis, costings, Costs, Health Economic Models, Health Economics and Outcomes Research, health outcomes models, HEOR, payers, real world evidence, tHEORetically Speaking|

By Jim Davis What are the total costs of prescribing a particular drug? At its core, all health [...]

Is Email Marketing Dead? Nope, Not If You Follow These Tips!

April Rieger2023-11-14T19:01:02-05:00May 12th, 2015|Categories: Blog|Tags: digital marketing, digital strategy, email marketing, Health Economics and Outcomes Research, healthcare, Healtheconomics.com, HEOR, market access, marketing, Patti Peeples, tHEORetically Speaking, white paper|

Bad news: Email marketing isn't as effective as it used to be. Good news: It's still effective. And, it still provides great ROI [...]