The value of data has never been greater in healthcare. With greater digital engagement and opportunities available as the world emerges from the COVID-19 pandemic, putting data to use is critical for healthcare and the pharmaceutical industry. In an increasingly digital-first world, the way that HCPs engage with organisations, conduct research, and search for information is changing. Digital systems and data play an important role in this new ecosystem, yet, despite its high value, data is commonly wasted or underutilised. In a new whitepaper titled Creating the Connections that Will Unlock the Full Power of Data for Pharma, software company Treasure Data explores how digital advances have empowered HCPs to expect a more focused service from the pharma brands and how companies can maximise data use to drive engagement.