Understanding Health Care Decision Maker Preferences for Optimized Engagement

Live Date:6/23/2022
Start Time:10:00 AM EDT (North America)
Duration:60 minutes

Join market research and payer experts to learn the best practices and preferences for information sharing with healthcare decision makers.

The industry has witnessed a rapid evolution of manufacturer-health care decision maker engagement and changes to information exchange and information-seeking behaviors introduced by the pandemic appear to be here to stay. Understanding nuanced stakeholder needs, preferences, and best practices is critical to the development of tailored strategies that will optimize communications.

In this webinar, you will learn what surveyed healthcare decision-makers from 56 payer organizations and 45 institutions’ preferences are related to meetings and gathering product information and hear live payer perspectives of these results from a former medical director and pharmacy director. Earlene Biggs, MA, VP of Market Research and Analytics at ICON Market Access and Reimbursement will share findings of the survey alongside payer experts, Gary Owens, MD, former VP of Medical Management and Policy and Renee Fleming, RPh, MBA, former VP of Pharmacy Services, both having 20+ years of health plan experience in medical and pharmacy management.

Key learning objectives:

Understand how payer customers seek to gain product information
Understand what types of formats are ideal for information sharing with payers and how these preferences have evolved
Understand which types of information and which roles have increasing impacts on decision-making


Earlene Biggs, MA
VP, Market Research & Analytics

Earlene Biggs leads the market research and business analytics team at ICON to support strategic decisions and business planning. She is responsible for primary research design, both qualitative and quantitative, and delivery of insights as well as the integration and analysis of syndicated data using appropriate methods and techniques.

Gary Owens, MD
VP, Pricing, Market Access and Reimbursement

Gary Owens is a payer expert and has more than 25 years of health plan experience in medical and pharmacy management at senior executive level.

Renee Fleming, RPh, MBA
SVP, Pricing, Market Access and Reimbursement
ICONRenee has 20+ years experience within Managed Care in product & pricing/contracting strategy of pharmaceuticals, clinical assessment of pharmaceuticals in development/in-licensing vs. marketplace competition, medical & pharmacy policy surveillance and strategic

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