After attending this webinar, participants should be able to:
- Understand the rationale and significance of communicating our value to our stakeholders
- Understand why our value communications and KPIs may differ based on company portfolio, where the product is in its development cycle, or even organization size and maturity
- Review examples of well-designed metrics and KPIs: cadence, content, and audience to ensure impact
- Safura Babu-Khan
Senior Director & Transversal Medical Strategy Lead – Neurology, UCB
- Chett Bhatt
Executive Director, Global Medical Operations and Strategic Programs, Amarin
- Charlotte Moseley
Executive Director – Client Engagement, McCann Health Medical Communications
- Paul Tebbey, PhD, MBA
Therapeutic Area Head, US Oncology Medical Affairs, AbbVie
Evidence Matters is a virtual one-day summit that brings the literature review community together from different industries to learn, engage, and solve ever-pressing evidence-based research challenges.
Join experts from PHAR, Novartis, and Bausch Health for a discussion around the Delphi panels and how the results are used.
Accelerating the Generation of Payer Insights and Evidence Across the Product Lifecycle to Achieve Optimal Access
Experts will present opportunities for using agile platforms and fit-for-purpose engagement models that can drive an iterative approach to obtaining payer insights and developing impactful evidence generation strategies.