Using NLP-based Text Mining to Gather Patient Insights from Social Media at Roche

October 28, 2021

Pharmaceutical companies are increasingly recognizing that patients’ social media posts are a valuable source of insight into patient-reported outcomes, views, symptoms, use of competitive products and more. Analyzing social media posts has the potential to provide insights from a broad population of patients, healthcare professionals, and key opinion leaders. The standard methodology to gather these insights is primary market research.

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2021-10-18 19:33:00

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