Consumers want convenient, online doctor-finding tools

Consumers want convenient, online doctor-finding tools
New survey data from Press Ganey suggests that pharma may be able to get an edge by integrating physician directories into brand websites. When it comes to pharma marketing, historically companies have had to either market direct to consumers — and trust them to find a doctor and bring up the company’s product with them — or to send sales reps to doctors — and hope they had the right mix of potential customers among their patients.

Read the source article at pharmaphorum.com
2022-03-04 11:06:18