Zack Scott of Norwest Venture Partners Talks Digital Health and Real-World Evidence

In a new Digital Health Business and Technology interview, Dr. Zack Scott of Norwest Venture Partners discusses digital health technologies, real-world evidence (RWE) and real-world data (RWD), clinical data, and other issues affecting healthcare investment decision-making. In regards to RWD and RWE, Scott says that talking with the customer is paramount.

According to Scott, “In the case of real-world evidence, that means talking with large pharma and biotech companies. There aren’t a lot of them, but they each have their own way of looking at the real-world evidence opportunity. I spent a lot of time understanding what they liked and what they didn’t like about products I was invested in and products from our competitors. I think getting a granular view of where their challenges are is important. It’s an evolving space on the venture side and within pharma. So, one of the key capabilities is the ability to articulate a company’s value to customers. That’s not always easy to do.  ”

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(Source: Digital Health Business and Technology, January 5^th, 2022)