Medical affairs leaders reveal the reality and the future of insights management
From real-world data to social media, there is more information available to medical affairs teams than ever before. In theory, it should be easier than ever to keep the business aligned with patient and customer needs, yet in practice, the process of insights management is rarely optimized across the organization.
From small biotechs to big pharma, the overwhelming wealth of information leaves many teams wrestling with insight challenges and many companies face the risk of high-cost insight gaps across the product lifecycle.
Based on the results of a recent survey of over 200 medical affairs leaders, we’ll discuss the challenges and opportunities of insights management and explore how organizations can overcome common roadblocks to success.
In this webinar, you will:
• Explore the challenges that medical affairs teams face when trying to manage and share insights cross-functionally
• Hear from medical affairs leaders about their strategies to demonstrate medical affairs’ value across their organization
• Learn how to overcome global to local insights challenges to ensure smooth dissemination of insights across various markets
• Consider the emerging role of technology in underpinning a successful insights management strategy