A webinar on the importance of value communication in pharma provides important insight for medical communications professionals. Patti Peeples, RPh, PhD, Founder and CEO of HealthEconomics.Com, discusses the results of the second worldwide Value Communication Survey and implications for experts working with HEOR, RWE, and Market Access data. In addition to identifying widespread issues related to these topics, the longitudinal benchmarking survey also provides information on how to address knowledge gaps. Tom Drake, Director and Founder of Global Outcomes Group and Robert Matheis, President and Chief Executive Officer of ISMPP (International Society for Medical Publication Professionals) share their thoughts during a panel discussion.
“Is the industry prepared to address the increasing growth in HEOR, Market Access and Value Communications? What are the job prospects and training needs? And, what should agencies, industry and freelancers do to drive this new industry segment forward?” Watch the video here.
(Source: Network Pharma Ltd, 3/10/2021)