Utilising content metrics to improve digital engagement

Pharma companies are producing and distributing more digital content than ever due to the pandemic, meaning the content presented needs to stand out in the crowded digital space to garner attention.

Content metrics is the collection of data related to an industry or a company’s content. It informs companies how its content is received and how to optimise performance for a more significant impact.

Read the source article at pharmaphorum.com
2021-11-03 13:26:02