Transform patient experience with intelligent hyper-personalisation
October 6, 2021
Since 2019, pharmaceutical companies have been speeding to integrate digital channels and processes into their marketing efforts and patient outreach, to prepare for the wave of digitisation in the healthcare industry.
As part of these efforts, customer experience (CX) became a key focus area to ensure customer engagement and loyalty.
Read the source article at pharmaphorum.com
2021-10-05 12:13:42