COVID-19 has underscored the need to take a proactive, holistic approach to patient needs. Yet few health care organizations feel they have met their goals of lower costs, improved outcomes, and higher satisfaction. In the meantime, as organizations move toward value-based care models, the onus is increasingly on CMOs to be more consumer-centric and proactive. To help shift the burdens of volume and variability springing from every health plan, a new role is needed that would consider the factors of providers, health plans, and patients: the Chief Outcomes Officer. Read more here.