Three Ways Pharma Advertisers Can Benefit from Attention Metrics
October 11, 2021
By: Marc Guldimann, Co-founder and CEO, Adelaide Targeting and attribution challenges are universal, but pharmaceutical advertisers encounter several unique hurdles with digital advertising. Given their often niche content, pharma marketers must target smaller, more exclusive audiences to drive results while developing impactful creative.
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2021-10-06 17:02:24