Accurate and insightful market research is essential to successfully bring therapeutics from the drawing board to patients. In a new Impetus Digital interview, Co-founder and CEO Natalie Yeadon sits down with Earlene Biggs, VP of Market Research and Analytics at ICON to talk about her work and best practices for life sciences companies developing their market research and analytics approaches in the new clinical research landscape.
According to Biggs, “I think one of the things that the pandemic did, from an organizational perspective, and probably across other industries as well, is look at which of those frameworks has flexibility and can we be more agile with them, for lack of a better word?”
To learn more, click here.
(Source: PM Live, May 26th, 2022)