Patient Perceptions of Treatment Quality and Price Vary by Insurance Coverage

Data from a recently published study by researchers at the Harvard Business School finds that the value patients ascribe to high- and low-cost treatments varies depending on the level of insurance coverage they have. Those with a higher degree of insurance coverage tended to view more expensive therapies as more effective, with the opposite being found in those with low insurance. These perceptions were unrelated to the actual efficacy of a given therapeutic.

According to Rebecca Sadwick Shaddix, “The study suggests that increasing transparency about outcomes from different healthcare options has the power to help people make more informed decisions, while also reducing healthcare costs. This combination could make quality healthcare, and better outcomes, more accessible to everyone.”

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(Source: Forbes, December 12^th, 2022)