Patient-Centered Approaches to Improve Clinical Trial Participant Diversity

Despite recent efforts, the demographics of clinical trial participant populations are not representative of either the US or global population. Improving the diversity of clinical trial patients requires innovative, patient-centered approaches. This begins by building better recruitment design paradigms that encourage real connections with patients from diverse backgrounds.

According to Stephen O’Farrell, “Our unique approach starts with an insights-led patient experience mapping exercise to identify the required participant profiles: what they wish to gain and avoid from participation; the points in their experience when they are most likely to participate, and the channels and tactics to best reach and engage them.”

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(Source: PM Live, June 13^th, 2023)