Mind the gap: Are you delivering what HCPs value or what you want them to have?

Since the onset of the Covid-19 pandemic, life science companies have acted quickly to address the evolving digital needs of healthcare professionals, with mixed success (see graph 1).

In the age of information overload, we all know that it is essential to add ‘value’ if we are to cut through the noise. And therein lies an issue.

In a recent study by EPG Health, pharma respondents voted ‘providing real value’ the top challenge (of 23) related to digital Health Care Provider (HCP) engagement.

Read the source article at pharmaphorum.com
2021-12-06 16:01:59