MAPS Whitepaper on Meaningful Metrics in Medical Affairs

A recent whitepaper highlights the use of various metrics by medical affairs (MA) professionals to assess value. Both qualitative and quantitative metrics can be used, but require careful consideration before being appropriately employed in an organization. Authors include MedEvoke CEO Anna Walz and Eli Lilly Senior Advisor/COO of Diabetes Development Becky Harmon.

“The purpose of this paper is to describe the elements of meaningful metrics in MA and demonstrate how these metrics can be used to facilitate real actions and outcomes for MA teams and the organization as a whole… By becoming familiar not only with the menu of currently available metrics but also with the factors used to evaluate the design and purpose of metrics, an MA team can continue to evolve toward its strategic potential.” Read the whitepaper here.

(Source: MAPS, 2021)