MAPS Podcast Details Identifying and Engaging Thought Leaders

A recent podcast hosted by the Medical Affairs Professional Society (MAPS) features methods that can be used to identify and engage thought leaders. IQVIA’s Kim Platten and Jen Millard discuss engagement opportunities that improve collaboration across the research and development pipeline. They also discuss how the COVID-19 pandemic has impacted these processes.

“MAPS speaks with IQVIA experts on two sides of thought-leader engagement — discovering thought leader networks and personalizing engagements with these thought leaders in a way that has the potential to shift the scientific landscape.” Listen to the podcast here.

(Source: MAPS, 10/4/21)