How can a company derive the optimal price for their medical product, Dr. Renato, Dellamano?
February 1, 2022
What are drivers of pricing and ultimately negotiations? How can a global strategy best be implemented in individual countries? How do payers react to different prices? And finally the two pricing experts Dr. Stefan Walzer and Dr. Renato Dellamano discuss philosophically whether pricing is rather an art or science…
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Episode 11 – February 1, 2022