Friday ISPOR Webinar on Value-Based Pricing

ISPOR will host a webinar on the intersection between price and value. Speakers include Omnicom’s Head of Global Health Accounts Michele Markus and Vice President of Social Determinants of Health at UnitedHealthcare Government Programs’ Dr. Alexander Billioux. The webinar will take place this Friday, June 25^th at 11:00 AM EDT.

“With the growing focus on care delivery innovation and the public now more aware of health – how can this be translated to new approaches to value creation by the life sciences industry? Does public demand and pressure for therapies help user innovation along? Does it provide an opportunity to think more about tiered pricing as an on-ramp for innovation and help getting things to market and ultimately to patients and health consumers? And how does systems thinking tie all of these together? Learn more here.

(Source: ISPOR, 2021)