Filling Gaps in the Patient Experience Exposed by COVID

The relationship between patients and healthcare has seen quite an evolution over the course of the pandemic. While leaps in technology made some things easier, gaps were exposed where improvement is still needed. For life sciences marketers, it’s clear more work can be done to improve patient trust, understanding, and support. Patient trust in pharma has never been great, but vaccine hesitancy shone new light on the issue.

Read the source article at PM360
2021-09-11 19:40:25