Embracing Patient-Centered Clinical Trials to Facilitate More Representative Recruitment

Despite recent efforts, patient recruitment for clinical trials is expensive, difficult, and time-consuming. Moreover, the vast majority of clinical trials are far from representative of real patient populations, often severely lacking in people from marginalized ethnic and racial backgrounds. In a new sponsored Biopharma Dive article, learn how a patient-centered approach may facilitate cheaper and more representative recruitment.

According to OpenClinica, “The evolution of consumerism makes patient centricity all the more important. Patients desire and expect the same level of personalization and ease with their medical care and clinical trials as they receive from their banks and streaming services. Given that the healthcare industry has historically lagged other industries, the use of consumerism techniques may pleasantly surprise your enrolled patients.”

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(Source: BioPharmaDive, April 17^th, 2023)