Real-world evidence (RWE) is a key part of a successful product launch or indication expansion, but doing so requires a careful strategy to maximize efficiency and minimize costs. In a new article by Richard Hallquist of IQVIA, learn about how to build an evidence strategy that maximizes the odds of an excellent launch.
According to Ryan Hallquist, “Naturally, generating more published RWE alone does not create an excellent launch. It’s not recommended to simply throw money at evidence generation! To ensure your evidence generation is a good use of resources, it is important to plan that evidence out effectively. Going through a cross-functional evidence strategy process aligns your organization around what matters and helps prevent overspending on siloed, duplicative studies.”
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(Source: IQVIA, June 5th, 2023)