A Framework for Future: Strengthening Market Access Competencies

Access has become the front and center topic for the pharmaceutical industry. The majority of pharma companies now have explicit goals and commitments related to patient access at the executive level and in their mission statements. “Access” is now on the agenda of multiple functions and the role of the market access function, which traditionally focused on technical issues like health economics models, evidence synthesis, and pricing research, is rapidly evolving to become that of an orchestrator of access and product availability across the organization.\n\nThe evolving role of access highlights key access competencies required for success. This article …

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2021-08-10 22:05:00