5 Essential Steps to Address Access Barriers Beyond Coverage

For years, payer strategies in the U.S. have had just one goal in mind: gaining access to the market for a medicine by securing coverage at a viable price. The approach has largely worked and seen market access cement itself as an integrated function within most companies. However, as value becomes the key consideration in health decisions, the narrow focus on coverage and reimbursement is no longer enough.

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2021-07-27 01:58:00