Science doesn’t have to be boring, and communication professionals can enhance their audience’s understanding through effective use of visual communication. But visual processing alone does not necessarily translate into improved learning. This workshop will examine the principles of visual communication through best practices examples within publications and other medical communication deliverables, including figures and illustrations from documents, presentations, and/or educational materials.

Practical guidance will be offered on how to apply these principles to visualizing scientific data using exercises in appropriate use of infographics, with before-and-after examples of the progression from objectives to final solutions as well as how to approach reviewing and or directing their development.

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