Today, both clinical trial challenges and regulatory pressure are driving the need for patient centricity. These include:
- Increase in protocol complexity
- Failure to meet recruitment targets
- Trials needing to be extended
- Decreasing number of eligible patients
In this complimentary webinar, experts from PPD and Evidera will discuss capturing the patient voice and applying it to the successful design and execution of clinical studies.
Now, more than ever, it’s critical to understand that patient experience encompasses far more than the endpoints and outcomes that are typically measured by clinical trials. Patients want to know whether a treatment — or a trial — will improve their quality of life and not impose an undue burden on their daily routine. In fact, the patient perspective is now recognized as an integral part of designing and executing studies that deliver real-world value for patients.
Register for this free webinar and learn how having a holistic patient lens optimizes strategic product development. The session will conclude with an open question and answer discussion.