Clinical data, meant for obtaining regulatory approval, is not enough to launch and grow brands in today’s environment. Pharma, device, and diagnostic companies need precision insights derived from comprehensive and complete real-world patient journeys to ensure commercial success.
Hear from Clarify Health, Pfizer, Karius, Novo Nordisk, and Fibrogen about their use of on-demand precision insights to better understand patient cohorts, hyper-segment markets and HCPs, create data-driven value stories for payers, and assess the cost of care.
You’ll learn about innovative approaches to leveraging precision analytics through case examples highlighting:
• How to overcome barriers to leveraging RWD (including claims, clinical, and social determinants of health data)
• Ways to be more efficient at answering key business questions across brand, HEOR, and medical affairs teams
• Which factors drive success in the practical application of precision analytics (i.e., therapeutic area specificity and real-time analysis)