This workshop will focus specifically on scientific posters. As in-person scientific congresses are re-inventing themselves into virtual or hybrid experiences, researchers and publishers are adapting how they foster scientific exchange by using enhanced digital media fit for the digital age. One rapidly growing area is the use of enhanced digital content to make publications more visual, more engaging, and easier to digest. Already, many journals are including enhanced content developed by the journal or the authors, and these techniques are becoming increasingly common when building digital scientific posters.

Learning objectives:

  • Understand how enhanced poster content can increase reader engagement and facilitate data dissemination
  • Describe a variety of types of and uses for enhanced poster content
  • Understand the diversity of the HCP audience and the need for tailored poster content

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