Historically, Medical Affairs strategy focused heavily on engaging with KOLs. Today’s Medical Affairs team engages with a much more diverse ecosystem of stakeholders. These external partners still include KOLs but now expand to to Patient Advocacy Groups, Key Decision Makers, Digital influencers, Payors and more.

This webinar will explore:

  • Navigating the various key stakeholders in the healthcare landscape.
  • Examining their relevance and impact on patient outcomes.
  • Methods of identifying and strategically engaging these groups.

Click here for additional information and registration details.

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