Open to all ISPOR Members and Non-members
Moderated by:

Seamus Nestor
Presented by:

Pascaline Faivre, PharmD, MSc
Shawn W. Bates, LSSMBB
September 14, 2021
11:00AM EDT | 4:00PM BST | 5:00PM CEST

Click here for time zone conversion

Securing reimbursement from national payers is critical to your product’s commercial success. However, payers at the local and regional levels continue to get more authority to manage their own budgets. This makes engaging with payers and designing an effective strategy for value communication difficult as the concept of value can mean different things to different stakeholders. Some payers will care about quality of life indicators, or may focus purely on budget impact, while others prioritize clinical evidence. And so, determining value will ultimately come down to the needs and inefficiencies that currently exist in the individual payer’s health economy.

During this webinar, Certara experts with over 30 years’ combined industry experience will cover:

Best practices for planning and designing a successful payer engagement strategy.
How to efficiently generate and analyze data for effective value communication.
How to optimize the ways in which data, evidence, and models are presented to payers.
The best ways to equip and train field engagement teams with the latest materials that can demonstrate product value, and refine
messaging to make them specific to local needs.
Learning Objectives:

Designing and implementing a successful strategy for gathering data to communicate your products value to local payers.
How to effectively communicate data/evidence that is gathered to payers and local stakeholders, demonstrating the value to local populations.


Sponsored by: Certara


Seamus Nestor, Senior Vice President, BaseCase, Berlin, Germany


Pascaline Faivre, PharmD, MSc, Senior Director Market Access, Certara, Lyon, France

Shawn W. Bates, LSSMBB, Vice President US Business Development, Certara, Princeton, NJ, USA

Please note: On the day of the scheduled webinar, the first 1000 registered participants will be accepted into the webinar. For those who are unable to attend, or would like to review the webinar at a later date, the full-length webinar recording will be made available at the ISPOR Educational Webinar Series webpage approximately 2 days after the scheduled Webinar.

Reservations are on a first-come, first-served basis.

Click here for additional information and registration details.

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