Join our webinar to learn more about how you can do more with less by identifying RWD and engaging with high-impact HCPs where they are through innovative digital engagement approaches.
As therapeutic areas become increasingly crowded, the HCP engagement strategy has evolved from an empiric approach to a targeted paradigm. In an environment where access to sales force is becoming progressively more limited and HCPs are more willing to engage virtually, how can companies prioritize which HCPs to engage and where to do so?
The answer? Data Analytics and Digital Innovation.
Certain clinicians impact the decision-making of others in the health care community and have the unique ability to influence the care of patients well beyond their practices. Network mapping analytics fueled by real-world data (RWD) can identify those high-impact clinicians and determine the strength and breadth of their impact and reach. These are the clinicians that will be imperative to the success of your brand. Understanding the existing relationships among health care professionals optimizes your ability to connect with them and maximizes the impact of medical and marketing communications in achieving the desired clinical behavior change.
Simply identifying the high-impact HCPs is not nearly enough. One must engage with them where they are and how they want to be engaged. In today’s environment, they are not typically waiting to be engaged by a Life Sciences company representative in their office. They are often in the digital world seeking information. However, given most Life Sciences companies understand the pivot to non-personal channels, the digital world has become littered with generic, low-impact medical communications. Thus, innovative approaches to digital engagement tailored to individual HCPs are needed to cut through the noise.