Communicating the value of therapies to budget holders means supplementing traditional clinical data and mode of action with evidence on the economic value of therapies. But what do payers really care about? (hint: it’s not just costs). And what skills do good value communications writers need? And how can you get them? In this webinar we’ll find out what sort of projects payer value communications encompasses, and what training agencies should provide for medical writers to support a transition to value communications projects. The discussions will be led by Nick leach (Founder, redthread | market access).
Questions from the audience will be welcomed.
It should be of interest to anyone working in and around MedComms with an interest in moving towards value communications work.
The webinar is free of charge and, all being well, a recording will be posted afterwards at NetworkPharma.tv.
Note we are allowing 60 minutes for the webinar and we always aim to finish promptly on time.