Medical Affairs is becoming the driver of many activities in pharma, bringing together functions that previously worked quite separately (e.g. Clin Dev, Publications, HEOR, Market Access, Patient Advocacy etc), to create integrated medical activities – for example:

  • Scientific communication platforms
  • Evidence generation plans

Learning objectives:

  • Develop leadership and motivational skills that will help Medical Affairs colleagues build cross-functional relationships and engagement, in order to successfully deliver integrated medical activities
  • Understand that effective collaboration requires modifying interpersonal interactions to account for different functions/nationalities having different backgrounds/cultures/ways of working/motivations
  • Understand that a major cause of disharmony/disengagement/demotivation is an individual feeling threatened in some way, and the implications of triggering a ‘threat’ response
  • Be knowledgeable about the SCARF model (NeuroLeadership Institute), its key components – Status, Certainty, Autonomy, Relatedness, Fairness – and their importance in triggering a ‘reward’ response
  • Understand how the SCARF model can be applied by Medical Affairs colleagues in their everyday roles and interactions with colleagues

Click here for additional information and registration details.

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