At the end of this session, attendees should:

  • Understand that in the modern world the scientific content of publications has a digital life that extends well past the initial publication in a journal and includes participants other than just those from a scientific background
  • Be able to propose and implement two relatively cost-effective enhanced/digital publication types: narrated slide decks and KOL talking head video abstracts
  • Be aware of key considerations behind deciding when and how to implement enhanced/digital publications
  • Know what support publication professionals can offer in the process of developing enhanced/digital publications
  • Be able to suggest key metrics to assess the impact and return on investment of enhanced/digital content

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Evidence Matters is a virtual one-day summit that brings the literature review community together from different industries to learn, engage, and solve ever-pressing evidence-based research challenges.